Winning marketing tips for your tradeshow exhibit booth
The main goal of any kind of marketing is to attract and retain a growing base of satisfied customers. In order to accomplish this for a tradeshow, you need to create and implement a marketing plan...
View ArticleConferences. Networking. Cheap Jalapeños.
And 3 take-ways that are priceless. Nine years ago I met a fellow speaker, author and business authority on loyalty. I was attending my first National Speakers Association annual conference in Dallas,...
View ArticleSize can matter. 4 ideas to help your brand impact measure up.
Last week I was in an elegant, Italian restaurant in Jeddah, Saudi with my speaking colleague, Dr. Jim Balasco. Every inch of the place was opulent, sophisticated and refined. The food presentation was...
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Increase tradeshow ROI – 12 tips to take home more
This past weekend I attended the National Restaurant Association Show in Chicago. This show hosts over 100,000 attendees from over 100 countries. The mix included suppliers, restaurateurs, the media...
View ArticleSpeak better. Brand smarter. 31 tips and a bonus.
This past weekend I attended the National Speakers Association’s annual convention in Philadelphia. Talk about a room full of chatty, type As, the 1200+ person event had no shortage of big...
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